COACH I AM...

...Unlock Your Potential!

Boost your confidence with life and business coaching tailored to your unique journey.

At COACH I AM, we empower you to unleash your inherent potential and foster meaningful growth through personalized, values-driven solutions.

Join us in Bloemfontein, South Africa and beyond.

Start your path to success today!

"Black individuals must redefine success outside of the structures designed to exclude them, striving for a wholeness that transcends mere material achievement."

- CHARLES "KHOTSO" RAPHOTO

COACH I AM...

...Unlock Your Potential!

Boost your confidence with personalized life and business coaching tailored to your unique journey.

At COACH I AM, we empower you to unleash your inherent potential and foster meaningful growth through personalized, values-driven solutions.

Join us in Bloemfontein, South Africa

and beyond.

Start your path to success today!

COACHING SERVICES

Individual Coaching Sessions

Comprehensive coaching for individuals across their personal, professional, and leadership domains.

Corporate Intervention

Team Coaching:

Facilitating team growth and performance improvement.

Workshops and Training:

Interactive programs on leadership, communication, and productivity.

Group Coaching:

For individuals facing shared challenges.

Motivational Speaking Engagements

Strategic examination and exploration of

constructs such as overcoming setbacks, building resilience, and fostering self-confidence.

FOUNDER AND AUTHOR

Charles Raphoto is a South African educator, coach, speaker, and entrepreneur with more than 25 years of service in the private and public sectors and education.

He is the founder of COACH I AM (PTY) LTD, a professional writing and coaching firm, and READ 2 WRITE NPC, a nonprofit promoting literacy and personal development in underserved communities.

Charles brings a rare combination of academic rigor, grassroots activism, and spiritual insight to his writing and public engagements.

PUBLICATIONS

Read the inspiring story behind

COACH I AM.

"Still Standing"

is Charles’ reflection on his life's journey and experiences that inspired the founding of COACH I AM; his authorship is a testament to the practical application of the COACH I AM philosophy. It is a raw, honest, and ultimately triumphant memoir of personal transformation, chronicling an arduous journey from the depths of addiction, financial ruin and homelessness to a life of purpose, service, and profound self-discovery. Through a candid first-person narrative, he shares his experience of hitting rock bottom - a place where all illusions shattered and only raw truth remained. This book illustrates the psychological and physical toll of despair, the isolation of rock bottom, and the unexpected sacredness found in complete collapse.

GET YOUR COPY

FOUNDER AND AUTHOR

Charles Raphoto is a South African educator, coach, speaker, and entrepreneur with more than 25 years of service in the private and public sectors and education.

He is the founder of COACH I AM (PTY) LTD, a professional writing and coaching firm, and READ 2 WRITE NPC, a nonprofit promoting literacy and personal development in underserved communities.

Charles brings a rare combination of academic rigor, grassroots activism, and spiritual insight to his writing and public engagements.

PUBLICATIONS

Read the inspiring story behind

COACH I AM.

"Still Standing"

is Charles’ reflection on his life's journey and experiences that inspired the founding of COACH I AM; his authorship is a testament to the practical application of the COACH I AM philosophy. It is a raw, honest, and ultimately triumphant memoir of personal transformation, chronicling an arduous journey from the depths of addiction, financial ruin and homelessness to a life of purpose, service, and profound self-discovery. Through a candid first-person narrative, he shares his experience of hitting rock bottom - a place where all illusions shattered and only raw truth remained. This book illustrates the psychological and physical toll of despair, the isolation of rock bottom, and the unexpected sacredness found in complete collapse.

GET YOUR COPY

Testimonials

★ ★ ★ ★ ★

Charles has consistently demonstrated exceptional professionalism and invaluable expertise in his capacity as a coach and strategic communication advisor. His ability to distill complex situations into clear, concise, and impactful written communication is remarkable.

Dr. Zolelwa Pheza

Acting Director, ECR (PTY) LTD

★ ★ ★ ★ ★

Mr Charles Raphoto of the now COACH I AM (PTY) LTD has over the years coached me when I needed assistance with managing staff performance and discipline. Additionally, he has been able to coach me on how to approach public speaking... In recent times, Mr Raphoto has helped in a project managing the transition for a new doctor.

Dr. FM Oompie

Radiology Specialist

★ ★ ★ ★ ★

Coach Charles Raphoto was instrumental in getting the club registered on the CIPC as a Non-Profit Company to raise funds. Using his COACH I AM (PTY) LTD resources, Coach has helped with the management administration of the club and training on NPC governance.